Vivid Flavors®/VIVID®
True-to-nature flavors, developed for authentic expression
Vivid Flavors®/ VIVID® is a flavor brand designed to recreate vibrant, true-to-nature tastes developed through advanced analytical techniques, sensory expertise, and proprietary flavor creation. By capturing the true olfactory characteristics of food, it provides a natural and authentic taste to a wide range of products. With a diverse lineup including fruits, coffee, tea, savory, herbs, and spices, Vivid Flavors®/ VIVID® is designed for use in various applications, endowing them with precisely replicated flavors that expand taste possibilities.
From seasonally harvested fruits, freshly brewed coffee and tea, selected by variety or provincial quality, to herbs and spices and more, our Vivid Flavors® can differentiate customers' products and provide the opportunity to consumers to experience these flavors in their daily life.
Strengths of Vivid Flavors®
Identification of select targets
We select targets for Vivid Flavors® through the collection of information on production areas and varieties to seek out premium quality seasonal fruits, fresh herbs, and more.
Advanced analytical techniques
Vivid Flavors® extracts the aromas of targets under optimum conditions, identifies key components through gas chromatography analysis, and analyzes tastes through screening key components and other technologies.
Masterful compounding techniques
Through the masterful compounding techniques of flavorists based on contributing components identified through gas chromatography-olfactometry, Vivid Flavors® reproduces authentic flavors.
Utilization of independently developed key contributing ingredients
Vivid Flavors® independently develops key contributing components identified through detailed aroma analysis, for use in compounding.
Optimization of effectiveness in diverse products
Vivid Flavors® verifies flavor effectiveness in varied products through advanced application technologies.
Vivid Flavors® solution ideas
Designing the "afteraroma"
When food or beverage is in the mouth, its aroma travels from the mouth through the throat and into the nose. This aroma, known as "Retronasal Aroma," plays a crucial role in the perception of how good the food tastes. Vivid Flavors® Retroma® is a flavor brand developed using Takasago’s patented technology, which analyzes retronasal aromas to create innovative flavor solutions.
Vivid Flavors® solution ideas
Support for reproduction of the original aromas of food and reduce natural ingredients
Vivid Flavors® confers deliciousness and natural aroma by using flavors to supplement the natural fresh aromas of food that are often lost in processing. Reproducing essential aromas can aid in reducing natural ingredients and reducing the amounts used, contributing to stable supply.
