Global market developments and flavor trends that support your product development
Quickly grasping trends in diversifying markets is vital for fast-moving product development. Takasago’s global network is essential in finding, summarizing, and communicating recent trends and market developments to our customers. Having a multifaceted and multicultural understanding of the whole picture gained from information that can only be obtained locally is one of Takasago’s core strengths.
Global Pulse TrendSeeds™
Takasago leverages the Global Pulse TrendSeeds™ approach to gauge market & consumer pulse globally and identifies emerging macro trends that impact the food & beverage industry as well as flavor trends for new product innovation.
A multicultural and multinational team effort
Takasago’s global cross-functional teams, including marketing, consumer insights, and R&D, have gathered, analyzed, and summarized over 2700 data sources from over 20 countries to create a report summarizing all relevant macro and flavor trends for the beverage and food industry.
Macro Trends
Emerging trends that broadly impact the food & beverage industry globally. These trends are influenced by dynamic changes in macro factors such as political and economic instability, environment, technology advancements, and demographic changes as well as consumer attitudes and behaviors related to physical and emotional wellness, planet health, and new product experiences.
My Body My Needs
Physical health is being driven by more proactive actions from consumers and by an increasingly personalized focus.
Inner Balance
Consumers seek products to improve mental and emotional wellness through a deeper connection with nature and natural products.
Planet Positive
Consumers are favoring products that prioritize renewable resources, waste reduction, and ethical sourcing in support of the environment.
Blooming Spectrum
The society is become more diverse and inclusive. Understanding and targeting the blooming segments with obvious increase and promising future is crucial.
Simplified Life
In an increasingly fast paced world, consumers are prioritizing the time they spend doing things they love.
Limitless Experience
Experiences are evolving by globalization and are incorporating surprise elements to explore new horizons.
Technovation
AI and advanced technologies are reshaping food and beverage technologies driving new pathways to innovations.
Flavor Trends
Latest flavor trends around the world that Takasago identifies based on consumer preference & interest and dynamic market activities. These flavor trends can help inspire new flavors & product innovation for the food & beverage category.
Vibrant Harvest
Exploring the natural and vibrant ingredients gifted to us from nature including fruits, vegetables, flowers, spices and herbs.
Breaking Boundaries
Exploring new flavor experiences including bold and extreme flavors, unexpected flavor combinations, and multisensorial experiences through flavor solutions.
Dreamscape Delight
Inspired by our limitless imaginations and surroundings comes a boundless world of creativity for out-of-this-world.
Cultural Bites
Iconic local cuisines and culturally-specific ingredients broaden flavor offerings for consumers' global flavor journey. Local street foods continue to garner attention.
Layers of Joy
Satisfying combinations of indulgence with comfort that bring a joyful twist to classic treats.
For Global Pulse TrendSeeds™ 2024, please click here.
Driving Innovation
We are eager to help our customers to create new products that reflect actual new taste preferences and market trends.
This report is one example of how all the gathered knowledge is shared globally and combined with our technology to create authentic, market-winning flavors for you which meet consumers’ expectations.