Global market developments and flavor trends that support your product development
Quickly grasping trends in diversifying markets is vital for fast-moving product development. Takasago’s global network is essential in finding, summarizing, and communicating recent trends and market developments to our customers. Having a multifaceted and multicultural understanding of the whole picture gained from information that can only be obtained locally is one of Takasago’s core strengths.
Global Pulse TrendSeeds™
Takasago leverages the Global Pulse TrendSeeds™ approach to gauge market & consumer pulse globally and identifies emerging macro trends that impact the food & beverage industry as well as flavor trends for new product innovation.
A multicultural and multinational team effort
Takasago’s global cross-functional teams, including marketing, consumer insights, and R&D, have gathered, analyzed, and summarized over 2700 data sources from over 20 countries to create a report summarizing all relevant macro and flavor trends for the beverage and food industry.
Macro Trends
Emerging trends that broadly impact the food & beverage industry globally. These trends are influenced by dynamic changes in macro factors such as political and economic instability, environment, technology advancements, and demographic changes as well as consumer attitudes and behaviors related to physical and emotional wellness, planet health, and new product experiences.
Physical Vitality
Healthy & holistic lifestyle approach to improve the quality of life through proper nutrition and adequate rest.
Balanced Mind
Embracing mental wellness by seeking products and experiences that fuel mood and bring comfort amidst uncertainty.
Food Evolution
AI, robotics and biotech will enhance food security and production while elevating eating experiences.
Mission Matters
Conscios consumers unite with purpose-driven brands.
Embracing Diversity
Consumers expect brands to address their needs while being sensitive to their beliefs. Inclusivity holds potential for widespread innovations.
Desire to Venture
Consumers pursue new and exciting sensations, feelings and experiences.
Simple Efficiency
Embracing the wave of convenience, where efficiency meets ease in every aspect of life.
Optimized Spending
The need for optimized spending is fueled by the instability of the global economy.
Phygital World
Blending digital experiences with the physical world.
Flavor Trends
Latest flavor trends around the world that Takasago identifies based on consumer preference & interest and dynamic market activities. These flavor trends can help inspire new flavors & product innovation for the food & beverage category.
Fruit Flavor 3.0
Introducing new fruits or combining fruit flavors creates complex and appealing tastes.
Botanical Realm
Botanicals are associated with health & wellness.
Flavor Passport
Cultural diversity and cravings for experiences drive flavor innovations - A deep-dive into local deliciousness or an exciting adventure featuring global authenticity.
Tastemptation
Reward yourself with satisfying flavors that provide delightful taste experiences.
Sensory Expedition
New sensory experiences through multisensory journeys, adventurous fantasies and cross-over flavors.
Timeless Treats
Retro flavors can bring a nostalgic and comforting twist to food and beverage products.
Driving Innovation
We are eager to help our customers to create new products that reflect actual new taste preferences and market trends.
This report is one example of how all the gathered knowledge is shared globally and combined with our technology to create authentic, market-winning flavors for you which meet consumers’ expectations.