The Consumer Insights Digest provides the latest market trends and consumer insights in the food and beverage sector. Please click each digest below to discover the consumer perceptions towards each of the trends. Image Alternatives for the PlanetStay on top on the consumer insights looking for new alternatives that have a better taste and textural experience after a boom of plant-based options. Image FlexitariansExplore the awareness, behavior, and preferences of Flexitarians, one of the main consumer groups for plant-based foods. Image Consumer Mindsets on High Protein Plant-Based YoghurtMany plant-based yoghurt products are now fortified with additional proteins from many sources. This caters to vegan community, healthy recipe enthusiasts, and those looking to boost their protein intake without animal products. Image Non-Nutritive SweetenersAs consumer is becoming healthier and looking for low&no sugar products, the market for non-nutritive sweeteners is likely to keep expanding and diversifying. Image Sustainability: Consumer Perspective & Impacts on Food Choices & PurchasesEnvironmentalconsiderations are now taken for granted by consumers. Consumers expect corporations to take more actions both on environmental and social causes while avoiding greenwashing. Image KOKU Delicious Beyond UmamiHave you heard of "Koku"? The term "Koku" is used by Japanese to express flavors that are harmonized and balanced. This digest explains what Koku is, consumers' understanding, and how Takasago's Koku plays the role in the product development. Work with us
