In each of the last 32 years, the Fragrance Foundation has conferred its coveted FiFi Awards to colognes 'of note' in the perfumery industry. adidas Adrenaline Man, the Takasago fragrance from Coty Beauty US, virtually stole the show at the 2004 ceremony with wins in three of the FiFi Award categories.

The adidas Adrenaline Man fragrance was conceived in Paris and developed through a Transatlantic creative collaboration. The fresh, spicy aromatic fougere fragrance created by Takasago contains the newest "Adrenaline Accord" called A2. The Adrenaline Accord designed to add an energizing and energizing signature to the original adidas fragrances. The ingredients trigger a synergistic effect to heighten the power that drives the creation.

adidas Adrenaline Man fragrance was conferred the 2004 FiFi Awards in three categories:
2004 Men's Fragrance of the Year/Popular Appeal,
Best Men's Packaging of the Year/Popular Appeal,
and
The Consumer's Choice Award for best men's fragrance, as determined by CosmoGIRL! Magazine and an independent consumer poll.