Takasago International Corporation was pleased to take part in Beautyworld Middle East 2024^※, which was held in Dubai, UAE, from 28 to 30 October 2024. 

We were inspired by the Rokuon-ji Kinkaku (Golden Pavilion) in Kyoto, Japan, and set up a booth that showcased a fragrance collection blending traditional and modern elements, with a Japanese twist on iconic Middle Eastern materials. The collection featured 13 unique fragrances, including some that make use of our latest technologies and innovations, such as neuroscience. These were presented in conical flasks and micro-spray diffusion devices with touch screens.

Takasago's approach, combining unique inspiration with green science, responsible sourcing, and groundbreaking innovation, is believed to have the potential to shape the future of perfumery in extraordinary ways.

※ Beautyworld Middle East is the largest trade fair for cosmetics, beauty products and fragrances in the Middle East, with over 2,000 exhibitors from around the world and more than 70,000 visitors.

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